You've probably seen the billboards and tube posters of the new Nokia Meet London campaign by Wieden and Kennedy. The posters are comprised of photos of real Londoners taken with camera phones with the line 'I chose this person because...'.
The aim is to map London through people rather than the landmarks. On the website www.meet-your-city.com, visitors are encouraged to introduce a friend to the city by uploading a picture and saying why they were chosen. The pics are then put into locations on a map of London and in an exhibition section that is divided by subject such as 'In Love', 'East End Girls' and many more.
It's a great campaign which encourages viewers to participate and interact with it. So if you get a chance check out the website and introduce a friend to the rest of London.
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