Currently we are working on a brief for a solar panel technology company and the topic of sustainability for Unilever. It's all very green and topical as it has become increasingly important for us to reduce our carbon footprint. It's interesting to think that all our energy needs can be resolved with solar panels, great.
Did you know that 40% of the carbon emissions are caused by the actions of the individual? So if you're not doing it already, recycle and reuse your carrier bags. Another interesting fact, from June China will be banning the handing out of plastic bags in shops.
The particular target is those extra flimsy bags which are a major source of pollution. A nice paradox considering that China manufactures most of the world's plastic bags. But seriously I hope that this new scheme works out as the pollution in China is getting drastic.
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